After more than a century of history, Barrière Hotels becomes Barrière Collection.

A strategic repositioning that redefines its value proposition around four distinct categories: Signature, Heritage, Address, and Premium.

An evolution driven by a shared ambition: to modernize, enhance, and internationalize its model while preserving the spirit of excellence, emotion, and authenticity that has forged its reputation.

A LONG-TERM VISION FOR A LIVING HERITAGE:

Since 1912, Barrière has shaped the French art of living. From the first boardwalks of Deauville to the steps of Cannes, from the laughter shared at Fouquet’s to the eternal summers of La Baule, its history is written as an ode to elegance and heritage.

With Barrière Collection, the Group is reimagining its portfolio as a true collection of exceptional destinations, conceived not as a single brand but as a constellation of venues with strong identities, each expressing a facet of Barrière culture.SIGNATURE: BARRIÈRE’S INTERNATIONAL SHOWCASE OF ULTRA-LUXURY

• Signature Collection with the Fouquet’s brand: ultra-luxury in exclusive locations

• Heritage Collection with the Hôtel Barrière brand: iconic locations and historical heritage

• Address Collection with the Maison Barrière brand: intimacy and reinvented exclusivity

• Premium Collection under the Barrière umbrella: high-end leisure and business.

Fouquet’s is now the ultra-luxury hotel brand of Barrière Collection. Following Paris and New York, two new locations are joining the collection: Fouquet’s Courchevel and Fouquet’s Saint-Barth.

Born on the Champs-Élysées, the Fouquet’s brand has embodied Parisian elegance for over a century, serving as a premier gathering place for the brilliant minds of cinema and the arts. These exclusive destinations, open to the world, blend elegance, warmth, and bespoke service.

Each Fouquet’s Hotel is designed as a vibrant living space: distinctive decor, exceptional dining, and a lively atmosphere. Fouquet’s brings the most refined expression of the Barrière spirit to the world.

HERITAGE: THE FOUNDING LEGACY AND EMBODIED HERITAGE

The hotels of the Heritage Collection carry on the model invented by François André in Deauville in 1912: that of the integrated resort, where hospitality, gastronomy, entertainment, sports, and culture come together.

Le Normandy (Deauville), Le Majestic (Cannes), L’Hermitage (La Baule), Le Westminster (Le Touquet)... these hotels are monuments to the French art of living, witnesses to an era and a historic legacy of expertise.

They represent an architectural and emotional heritage passed down from generation to generation, where memories of cinema, the golden age of seaside tourism, and traditional craftsmanship intersect.

Each hotel in the Heritage Collection is a destination in its own right, deeply rooted in its region and in the collective memory.

ADDRESS: INTIMACY AND EXCLUSIVITY REINVENTED

With Maison Barrière, the Group explores a new dimension of hospitality: that of an intimate, bespoke stay, blending the luxury of a hotel with the privacy of a private residence.

Following Maison Barrière Vendôme, acclaimed for its intimate atmosphere and personalized service, a second property will open in Lisbon in 2026: Maison Barrière Príncipe Real.

Conceived as boutique hotels, these properties cater to a clientele seeking unique experiences, a strong local connection, and a sense of precious privacy.

PREMIUM: HIGH-END LEISURE AND BUSINESS

The Premium collection embodies a contemporary approach to Barrière hospitality designed for a mixed clientele of both business and leisure travelers. Locations where hospitality blends with the energy of their casinos, wellness centers, and business spaces. In Cannes, Lille, Ribeauvillé, and Enghien-les-Bains, these hotels offer a more accessible take on the Barrière style, while maintaining the quality of service, warmth, and generosity that are the Group’s hallmark.

With Barrière Collection, the Group affirms its ambition: to bring a century-old heritage into a contemporary context.

From Deauville to New York, from the Atlantic coast to the Caribbean, Barrière cultivates the art of French hospitality—sensitive and unique—that transforms places into emotions and stays into memories.