Barrière Play: The App That Revolutionizes the Customer Experience in Casinos

With Barrière Play, the Group becomes the first casino operator in Europe to offer such a service and to innovate in payment methods in 10 years. As a leader in the casino market, it places the customer experience at the heart of its strategy.

Both regular customers and beginner players will find in Barrière Play a true gaming companion that allows everyone to fully enjoy the experience of their casino.

The app allows customers to:

• Enhance their gaming experience by connecting directly from their smartphones to slot machines and electronic games. For the first time in Europe, players will be able to purchase gaming credits and see their winnings transferred directly to their accounts.

• Accumulate loyalty points by taking advantage of exclusive offers and always benefiting from the welcome and service of Barrière staff.

• Simplify their visit with smoother and faster identity checks, the ability to play slot machines using their smartphones, and a system for payments, tips, and withdrawals through an electronic wallet.

• See their loyalty rewarded through simple and direct tracking of their accumulated loyalty points, regular promotions, and always enjoying Barrière benefits (gaming credits, reservations at the Group’s hotels and restaurants, etc.).

• Adopt a more responsible gaming experience with a quick overview of their budget and gaming style.
  
  To test the Barrière Play app, each customer will receive an automatic credit of 3,100 points during their first use in a casino, which they can immediately convert into gaming credits on the electronic wallet (Wallet) of their app. Barrière Play is available for free download today on Android and Apple stores.
  
  The app will be usable in 10 casinos starting today, in more than half of the Group’s casinos and clubs by the end of the year, and in all 28 gaming establishments in France eventually.
  
  Both regular customers and beginner players will find in Barrière Play a true gaming companion that allows everyone to fully enjoy the experience of their casino.
  
  “Barrière has always been at the forefront of innovations that have transformed the casino market. With Barrière Play, we are now offering a seamless new experience for our players and a new way to enjoy their casino visit. By developing new applications, the Group continues its transformation into an increasingly technological company that is firmly rooted in the digital world,” says Grégory Rabuel, General Director of the Group.