Digital gaming, First class for Barrière

Experience and innovation. Casino Barrière Montreux in Switzerland launches its online casino platform, GAMRFIRST.CH.

So, if you want to know what’s new in terms of gaming platforms, look no further than Barrière. France’s leading casino group is pursuing its digital development by launching an online casino platform. Switzerland is now home to three Barrière casinos, in Montreux, Fribourg and Courrendlin, as well as an online casino offering. Aptly named GAMRFIRST – because the customer is always the focus of what this family-run group does – it offers 80 casino games to Swiss residents.


These games are grouped into four categories: slot machines, Video Poker, electronic table games and the all-new live casino with its real-time table games. Enthusiasts will find Gonzo Quest, Book of Ra, Adventure Palace and Immortal Romance... This top-of-the-range offering comes with an excellent customer service department, operated by tri-lingual advisors, and available seven days a week. Not forgetting the Responsible Gaming support, of which Barrière has been a mainstay since 2004.


A year after the launch in France of sports betting platform BarrièreBet, the arrival of GAMRFIRST is in line with the Group’s digital development strategy. Barrière is blowing the cobwebs away after two years of lockdowns and the daily battle to fight Covid. And it’s doing this by putting the experience gained in its 32 Casinos in France and beyond to good use; as well as the innovation and energy gathered over the past 110 years, that saw the creation of a world dedicated to entertainment, in all its forms, with each era bringing its own new additions. With this in mind, the group aims to develop its GAMRFIRST offering to eventually showcase hundreds of games on its platform by the end of 2022. It’s a gamble, and just the kind that Barrière loves!