Grégory Rabuel appointed Barrière Chief Executive Officer

Joy Desseigne-Barrière and Alexandre Barrière place Grégory Rabuel at the helm of Barriere's General Management.

Barrière, a century-old French family-owned group steps up its new governance structure by appointing Grégory Rabuel as Chief Executive Officer. Mr. Rabuel takes up his position with immediate effect. 


Grégory Rabuel is the former Chairman and Chief Executive Officer of SFR and Altice France. He is tasked with spearheading Groupe Barrière towards growth, development and diversification in its activity, both in France and worldwide.

"Drawing on his extensive expertise in developing companies within fiercely competitive markets, Grégory will focus Barrière's French and International teams on delivering growth and innovation. We are thrilled to have Grégory on board as we embark on a new entrepreneurial venture", commented Joy Desseigne-Barrière and Alexandre Barrière, Co-Chairs, Barriere Group. 

"I am immensely proud to join this French family-owned group with over one-hundred years of history. Under the leadership of Joy and Alexandre, Barrière begins a new chapter. Together with our 7,000 committed and passionate colleagues, I will focus all of my efforts on kick-starting growth momentum to develop Barrière. I am determined to lead Barriere Group towards new horizons that are full of challenge and excitement, while embracing the values upheld by the Barrière family," added Grégory Rabuel, Barrière Chief Executive Officer.



CEO of Altice France and SFR until 2022, Grégory Rabuel, 45-year-old has worked for 20 years in the Telecoms and Media industry, contributing to the development and diversification of one of Europe’s leading companies in the sector. 


Grégory Rabuel started his career at Bouygues Telecom as business engineer in charge of large corporate accounts, before joining SFR as regional sales director for SFR Business. 


In 2009, he was appointed commercial director for Numericable, in charge of BtoB and BtoC activities.


Following the SFR buyout in 2014, he was promoted to CEO of SFR Distribution, which manages a network of 1,000 shops, telesales, and the group’s digital business.  He joined SFR’s executive committee three years later. As BtoC and BtoB director, he managed the group’s commercial, marketing, digital, communications and customer service activities.


In 2019, Grégory Rabuel CEO  for SFR, which at the time was turning over €10.7 billion, with 25 million customers and 13,000 employees. In 2021, he was appointed CEO of Altice France and its SFR, BFM TV and RMC brands, expanding his responsibilities  including media activities.


Throughout his career, he has focused on business development, driven by sales growth, digital and omnichannel transformation, as well as enhancing the customer experience and promoting team engagement.


In 2023, he joined Barriere Group as Chief Executive Officer with the ambition of accelerating the group’s development, diversifying its business activity in France and abroad, and strengthening its position as market leader.