Barrière and Lacoste announce an exclusive partnership in La Baule and Deauville
The Barrière Group is delighted to announce an exclusive partnership with Lacoste, a symbol of French elegance and sporting heritage for over 90 years. This unique collaboration, conceived as a meeting of two iconic worlds, will give rise to a series of prestigious initiatives in La Baule and Deauville.
A shared signature on the tennis courts
Starting this spring, the tennis courts in La Baule and Deauville will be adorned with Lacoste branding. Player benches, umpire chairs, ball baskets, and equipment have been completely redesigned to embody the alliance of style and performance. A new aesthetic, understated and iconic, is now at the heart of these two Barrière destinations, true havens of sport and refinement.
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Exclusive Lacoste experiences for Barrière guests
Three special events will be offered in the form of tennis clinics, led by professional players who are friends and athletes of the Lacoste brand. Among them, Sébastien Grosjean, former French national team player and iconic figure in French tennis, will host a clinic on June 14 and 15 in La Baule, in celebration of Father's Day. These events will offer Barrière customers a rare opportunity to experience sharing, learning, and sporting excellence in an intimate and highly personalized setting.
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A Tennis & Lifestyle capsule collection
Also resulting from this partnership, an exclusive Lacoste x Barrière collection will be launched in a limited edition. This capsule collection, at the crossroads of lifestyle and tennis, embodies the relaxed elegance of both brands. Available for men, women, and children, it includes polo shirts, hoodies, shorts, skirts, and caps. Complete looks to accompany your days on the Barrière courts.
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A Lacoste boutique corner in the heart of the Tennis Country Club Barrière La Baule
A Lacoste boutique has opened in the clubhouse of the Country Club Barrière La Baule, offering iconic pieces from the capsule collection, a wardrobe inspired by tennis and the French art of living.
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Two houses united by a shared vision of elegance
Since creating its first polo shirt in 1933, Lacoste has celebrated movement, personal expression and timeless elegance.
Passed down from generation to generation, the crocodile brand has become a universal symbol of style and freedom.
By partnering with Lacoste, Barrière is once again affirming its commitment to offering its guests unique experiences that combine excellence, sport, art de vivre and attention to detail.
This partnership is much more than just a simple alliance: it marks the meeting of two French legends, driven by a shared passion for elegance, heritage and the culture of beauty.
More information about the tennis clinics:
La Baule June 14-15 with Sébastien Grosjean
Deauville July 28-29 with Nathalie Dechy
La Baule October 18-19 with Fabrice Santoro