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Our Strategy

Evolve, improve, modernise and develop.... These are the ambitions of the Barrière group.

Barrière is the Brand under which the hotels, casinos and restaurants of two distinct groups are marketed: Groupe Lucien Barrière (GLB) and Société Fermière du Casino Municipal de Cannes (SFCMC). 

First and foremost, Barrière is a family affair. The family has always been motivated by the idea of passing on expertise and ensuring its legacy in the long term.

 

Today it relies on other prestigious, attractive brands such as Le Fouquet’s, iconic assets, a significant property portfolio and a sound, robust financial structure.

 

For more than a century, Barrière has been tirelessly reinventing itself to ensure it is always at the cutting edge of new trends and anticipating the latest desires of its clientèle.


As the European leader in the casino market, Barrière is also one of the key players in the French luxury hospitality industry, and plans to continue to surprise with its dining and Well-being services by developing new concepts and initiating new collaborations. Barrière also plans to bolster its entertainment strategy by relying on its assets, on its artistic shares and on its minority shareholder Fimalac, which boasts a considerable catalogue of artists and online media specialists for leisure and entertainment, Webedia.

 

  • We have chosen to position ourselves as a global player in the Leisure and Entertainment sector by concentrating on establishments that represent this new model.

  • Barrière is pursuing its modernization and growth strategy and is rolling out internationally as well as in France.

  • A vast renovation of its establishments to ensure they remain at the cutting edge of the sector. Since 2014, several hundred million euros have been invested in this renovation plan.

  • A policy of investing massively in modernising Casino games to remain in step with new innovations.

  • The modernization of its dining areas with the launch of new and more festive concepts that will then be spread across all establishments.

  • The digital transformation with a series of new initiatives ranging from the digitalization of the customer journey to the optimization of data processing.

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