ALEXANDRE BARRIÈRE
Born in 1987, Alexandre Barrière is Chairman of the Société de Participation Deauvillaise (SPD), the family holding company that owns 100% of Groupe Lucien Barrière (GLB) and 70.51% of Société Fermière du Casino Municipal de Cannes (SFCMC).
Along with his sister Joy, they are part of the fourth generation of entrepreneurs taking over the leadership of Barrière, a century-old French family group. They were entrusted with the mission to ensure the prosperity, the development, and to safeguard the values which made Barrière’s strength since 1912. In due time, they will pass on the legacy to the fifth generation.
Career :
After studying in the United States, he graduated with a Bachelor's degree in Business Administration from the American University in Paris, and an MBA in Hospitality Management from ESSEC Business School. Alexandre Barrière joined the Barrière Group’s development department in 2014.
In July 2018 he was appointed Chief Transformation Officer, whose department is in charge of monitoring and developing new disruptive growth models. He became a member of the Executive Management Committee before being requested in November 2018 to take in addition the role of Executive Vice President Hotels and F&B. In early 2019, he joined the Board of Directors of GLB and SFCMC.
In May 2021, he was named Executive Vice-President of the newly created Strategy and Development department, and remained in charge of the group's transformation. Among his core priorities were the development of staff well-being, the international growth and the digitization of the group’s activities. Alexandre Barrière initiated a renewal of the workplace policy aimed at enhancing the employees’ well-being. Under his leadership, Barrière expanded internationally, opening the first Fouquet’s Hotel in New-York, and two fine dining and world renowned Fouquet’s restaurants, at the Louvre Abu-Dhabi and in Dubaï. Facing the rise of new pure-players and new regulatory challenges, the group sets the first milestone to anticipate the growing popularity of online casinos. Barrière opened its first online-casino on the Swiss market, as part of the development of its digital activities.
Joy Desseigne-Barrière
Born in 1990, Joy Desseigne-Barrière is Chair of the Board of Directors of Société Fermière du Casino Municipal de Cannes (SFCMC) and Société Immobilière et d'Exploitation de l'Hôtel Majestic (SIEHM).
Along with her brother Alexandre, they are part of the fourth generation of entrepreneurs taking over the leadership of Barrière, a century-old French family group. They were entrusted with the mission to ensure the prosperity, the development, and to safeguard the values which made Barrière’s strength since 1912. In due time, they will pass on the legacy to the fifth generation.
Career :
Joy Desseigne-Barrière holds a Master's degree in Political Science from the University of Paris-Dauphine, and a degree in Philosophy.
In 2016, Joy decided to start her career in London. She first joined the advertising agency Publicis where she was in charge of various accounts, including within the tourism industry. She then joined the BVA BDRC institute as Research Manager. During four years, within the Hotels practice, she worked on various strategic projects aimed at supporting global hotel groups in solving challenges faced by the sector.
Joy Desseigne-Barrière joined the family group on October 1st, 2020, and as a non-voting member of the Board of Directors.
For several years, Joy has evolved within the Barrière Group where she manages strategic projects around customer knowledge, performance monitoring and optimization, in particular optimization of the gaming offer through the use of Data.
Her objective is to put in place more efficient tools for employees, aimed at simplifying their daily lives, while allowing better personalization and segmentation of offers, as well as finer and more effective targeting of marketing actions.
