Proud of the natural heritage surrounding Casino Barrière Le Touquet, the establishment's employees wanted to raise awareness of environmental issues amongst school children by organising a beach clean-up operation in partnership with the local council teams.
Ecology – it's child's play
In June 2015 during Sustainable Development week, children, employees and members of the local council headed to the seaside. But they didn't take the bus; instead they travelled on foot, joined by two special sidekicks: Pepito and Cadichon the donkeys. In addition to forming part of a carbon-neutral approach, this mode of transport proved a great source of excitement for the children, who threw themselves wholeheartedly into cleaning the beach. As they helped to collect rubbish, the adults explained how to sort recyclable waste from general waste.
To spread awareness among the children, this educational experience was followed by a discussion, led by the biodiversity representative from the Le Touquet local authority, about the effects of pollution and the need to protect the environment.
Barrière Boutique
