VIP & Loyalty
The Barrière group has introduced a customer relationship programme, Le Carré VIP Barrière, to recognise and reward the loyalty of its clientèle. It will allow visitors to Casinos Barrière to enjoy exclusive benefits and win points to convert into special offers during their visit.
For fans of its Casinos, Barrière has created the Le Carré VIP Barrière, a loyalty scheme to reward players. For every euro spent on the slot machines or exchanged for chips for the games table, points can be collected to convert into prizes - anything from games vouchers to Hôtel Barrière stays. All the rewards are detailed on the interactive terminal and exclusive area designed for Le Carré VIP Barrière card holders.
By collecting points, card holders can improve their loyalty rating (white, silver, gold then black) and take advantage of an increasing number of offers and exclusive privileges. On enrolment, they can enjoy easy access to the games room and a complimentary glass of Le Fouquet’s champagne. By winning and accumulating points, they can then take advantage of ever more unusual benefits, such as: an express bar service to the slot machines, queue jumping, discounts in the bars and restaurants, a special birthday offer, etc.
A wide range of privileges can be accessed in increments of 10,000, 100,000 and 400,000 points collected over a maximum of 12 months.
Successfully tested since 2014 at Casinos Barrière in Lille, Blotzheim and Ouistreham, the Le Carré VIP Barrière loyalty scheme will be introduced to 8 new establishments this year1. Two subsequent phases will be rolled out in 2017 and 2018. Over time, Le Carré VIP Barrière will permanently replace the Casino Pass loyalty card. This new approach to loyalty puts the emphasis on the customer's activities with the number of points collected dictating their white, silver, gold or black status. Le Carré VIP Barrière also provides a clearer view of customer behaviour and casino use, which has benefits for optimising exclusive offers to reward them.
The Carré VIP scheme is evidence of the focussed attention the Group pays its most loyal customers, its willingness to reward them and to thank them from their very first visit. Casinos Barrière are establishments that people want to return to, where they feel welcome and are treated kindly in a homely atmosphere.
About Barrière
Founded in 1912 by François André and subsequently developed by Lucien Barrière, Diane Barrière-Desseigne and Dominique Desseigne, the Barrière group has lived through history to become the leading French brand for casinos, a model for luxury hotels, and a global player in Leisure and Entertainment.
The Group has developed unparalleled offers in the world of high-end leisure, founded on a commitment to operational excellence, quality of service and the French art of living. Today, the Group includes: 39 Casinos Barrière, 16 Hôtels Barrière (the majority of which are 5 star hotels, including 1 currently being built in Courchevel2), and over 140 restaurants and bars, including the famous Le Fouquet’s in Paris (also in Cannes, La Baule, Marrakech and Toulouse), putting on over 3,400 shows and events per year as well. Revenue for the year ended 31 October 2014 was 1.17 billion euros. The Group has almost 7,000 employees.
The Group also benefits from a strong reputation in the catering industry, with almost 3 million meals served; in leisure with 8 spas (Cannes, Dinard, Enghien-les-Bains, La Baule, Lille, Marrakech, Paris and Ribeauvillé), 1 thalassotherapy centre in La Baule, 1 balneotherapy centre in Ribeauvillé, 3 golf courses and 2 tennis clubs (over 32 clay courts); and is distinguished by its resorts, located in internationally-renowned tourist destinations.
1 Le Touquet (20 January), Toulouse (27 January), Menton (3 February), La Baule (10 February), Cassis (17 February), Carry Le Rouet (24 February), Bordeaux (3 March) and Nice (9 March)
2 Opening late 2016
