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At Casinos Barrière, you could actually be lucky on ‘Friday the 13th’ of January and get 2017 off to a flying start. A uniquely lucky day... Friday the 13th will see thousands of players win over 1,000 euros!



Friday the 13th... (un)lucky for some.

For visitors to the casino, Friday the 13th is particularly lucky, as they’ll have the chance to change their fate and really win big.

The Barrière group knows full well that thousands of people win prizes over 1,000 euros on Friday 13th.

 

Friday the 13th therefore remains one of the key times for players wanting to come and try their luck at the casinos!

 

In honour of this occasion, Casinos Barrière will be transformed into ‘lucky temples’ decked out with superstitious symbols such as ladders, four leaf clovers, black cats and bells. Big helium balloons in the shape of betting chips will also mark this out as a special day.

 

Various benefits will be available to Carré VIP card holders across 13 slot machines, including opportunities to accumulate and even multiply points won, in addition to games vouchers distributed if the slot machine they're playing on gets selected at random…

 

Lastly, all the players will also receive a lucky bracelet to wear with the number 13 on one side and the Barrière logo on the other.

 

The initiative will be supported by an advertising campaign to appear in the Group's casinos and on social media like Facebook, as well as the Topito website, where features on “The Luckiest Men in the World”, “The 10 Unluckiest People in History” and an illustrated piece on “The World’s Top Superstitions” will be gradually revealed.

 

About Barrière

 

Founded in 1912 by François André and subsequently developed by Lucien Barrière, Diane Barrière-Desseigne and Dominique Desseigne, the Barrière group has lived through history to become the leading French brand for casinos, a model for luxury hotels, and a global player in Leisure and Entertainment.

The Group has developed unparalleled offers in the world of high-end leisure, founded on a commitment to operational excellence, quality of service and the French art of living. Today, the Group includes: 33 Casinos Barrière (including 1 opening soon in Abidjan), 18 Hôtels Barrière* (the majority of which are 5 star hotels), and over 120 restaurants and bars, including the famous Le Fouquet’s in Paris (also in Cannes, Courchevel, La Baule, Marrakech and Toulouse), putting on nearly 3,000 shows and events per year as well. Revenue for the year ended 31 October 2016 was 1.16 billion euros. The Group has almost 7,000 employees.

The Group also benefits from a strong reputation in the catering industry with almost 2 million meals served; in the leisure sector with its 13 spas (Cannes, Courchevel, Deauville, Dinard, Enghien-les-Bains, La Baule, Le Touquet, Lille, Marrakech, Paris and Ribeauvillé), 1 thalassotherapy centre in La Baule and 1 balneotherapy centre in Ribeauvillé, its 3 golf courses and 2 tennis clubs (over 32 clay courts); and is distinguished by its Resorts located in internationally-renowned tourist destinations.

 

*including Le Carl Gustaf St Barth, opening late 2017