Involvement & Solidarity
To coincide with International Solidarity Week, the Barrière group will be working alongside the Enfants du Mékong association to launch a huge micro-donation campaign across a number of its establishments.
From 15 November 2016, the Barrière group will be offering guests at a number of our establishments the opportunity to make a “micro-donation” to support educational initiatives in South-East Asia, in partnership with the Enfants du Mékong association. During a 5-month test phase, Le Normandy Deauville, Resort Barrière Enghien-les-Bains, Resort Barrière Ribeauvillé and Casinos Barrière Toulouse and Biarritz will be inviting clientèle to make a “micro donation” of 50 centimes when paying by card, thanks to the implementation of an innovative solution created by HeoH, a start-up specialising in innovative and technical funding solutions for charities.
The Barrière group is increasingly internationally focussed and with this act of solidarity, it now has a foot in Asia. Since 1958, the background to Enfants du Mékong has been synonymous with that of the people of South-East Asia. Active in 7 countries (Vietnam, Thailand, Philippines, Laos, Cambodia, Burma and China), the association founded by René Péchard and chaired by Doctor Christine Lortholary Nguyen, has been working for over 50 years to meet the needs of children and families living in extreme poverty and give them back their dignity. Its mission is to educate, train and support children and young people to enable them to improve their material living conditions and develop intellectually, emotionally and morally. Enfants du Mékong is a charity authorised to receive donations and legacies. It was awarded the Human Rights Prize of the French Republic.
Barrière is therefore pledging its support for the educational centre in Sisophon (Cambodia) and is committed to playing a part in its development. This centre accommodates 1,100 motivated students of all levels from disadvantaged backgrounds living too far from educational establishments. This centre aims to offer each and every student the opportunity to continue their studies, find employment or set up a business.
About Planète Barrière
Planète Barrière is the Group's corporate social responsibility initiative. Since its beginnings as an environmental programme in 2010 that earned ISO 14001 certification, Planète Barrière has evolved into a comprehensive CSR approach covering five areas: Governance & Dialogue, Customer Relations, Responsible Employer, The Environment, and Local Development.
Barrière strives to meet the expectations of all its stakeholders through constructive and transparent dialogue. On the ground, Planète Barrière is run by Sustainable Development Managers who work to uphold each of the commitments in our initiative: prioritise our Responsible Gaming policy, value employee diversity, reduce food waste, prioritise sustainable construction, and play a proactive role in the development of the regions in which we operate.
On a day-to-day basis, the innovative actions of the Group's employees are the driving force behind Planète Barrière: local acts of solidarity (volunteer firefighters in Ribeauvillé, collective grape harvests at Hôtel Le Fouquet’s Paris, developing beehives on the roofs, etc.)
About the Enfants du Mékong association
Faced with the suffering of children and families living in extreme poverty in South-East Asia, Enfants du Mékong has been working since 1958 to meet their needs and give them back their dignity. Our mission is to educate, train and support children and young people to enable them to improve their material living conditions and develop intellectually, emotionally and morally.
Enfants du Mékong represents:
- 22,000 sponsored children and 60,000 children receiving support to access education
- 100 development projects per year (schools, wells, etc.)
- 9 centres and 77 housing units constructed and managed
- 7 countries: Vietnam, Thailand, Laos, Philippines, Cambodia, Burma and China.
About Barrière
Founded in 1912 by François André and subsequently developed by Lucien Barrière, Diane Barrière-Desseigne and Dominique Desseigne, the Barrière group has lived through history to become the leading French brand for casinos, a model for luxury hotels, and a global player in Leisure and Entertainment.
The Group has developed unparalleled offers in the world of high-end leisure, founded on a commitment to operational excellence, quality of service and the French art of living. Today, the Group includes: 33 Casinos Barrière (including 1 opening soon in Abidjan), 17 Hôtels Barrière (the majority of which are 5 star hotels), and over 120 restaurants and bars, including the famous Le Fouquet’s in Paris (also in Cannes, La Baule, Marrakech and Toulouse), putting on over 3,000 shows and events per year as well. Revenue for the year ended 31 October 2015 was 1.21 billion euros. The Group has almost 7,000 employees.
The Group also benefits from a strong reputation in the catering industry with almost 2 million meals served; in the leisure sector with its 13 spas (Cannes, Courchevel, Deauville, Dinard, Enghien-les-Bains, La Baule, Le Touquet, Lille, Marrakech, Paris and Ribeauvillé), 1 thalassotherapy centre in La Baule and 1 balneotherapy centre in Ribeauvillé, its 3 golf courses and 2 tennis clubs (over 32 clay courts); and is distinguished by its Resorts located in internationally-renowned tourist destinations.
