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History & Modernity

Date: 22/11/2016

 

Hôtel Barrière L’Hermitage La Baule has been closed since 18 November 2016 for extensive renovation work. Overlooking the Atlantic Ocean in one of the most spectacular bays in the world, a brand new L’Hermitage is preparing to reopen its doors in spring 2017.

 

Built in 1926 by François André, L’Hermitage is one of the iconic hotels in the Barrière collection. Truly luxurious, it soon came to the attention of everyone who was anyone in Paris, attracted by its peaceful ambiance and natural style. Keen to attract a British clientèle of golfing enthusiasts in particular, the ambitious François André was quick to help finance the flight route linking London to Deauville and La Baule back in 1937. The beach below L’Hermitage plays host to the car races where many famous drivers came to compete in the 30s... Much more than a residence with character or a retired country house, L’Hermitage invites you to follow in the footsteps of some very famous personalities: Winston Churchill, the Aga Khan, Sacha Guitry, Aristotle Onassis and Maurice Chevalier to name but a few.

 

The simple philosophy dictating the renovation of this mythical building? “Preserve the art of living”. The challenge involves respecting the hotel’s soul and personality while modernising and renovating it. At the helm is Chantal Peyrat, the decorator and interior designer who has been working with Barrière for many years now. Combining talent and enthusiasm, she redesigned the hall and reception area of Le Gray d'Albion Cannes, revamped Casino Barrière Cassis and completely overhauled L'Hôtel du Golf Deauville in 2013 and Le Royal La Baule in 2014. She designs elegant and harmonious spaces that feel modern yet relaxed, ideal for unwinding in peace.

 

At L’Hermitage, Chantal Peyrat has used her signature “cosmopolitan, friendly and elegant” style to refresh the lobby, Les Evens bar, the garden, the Grand Café, the Rooms and Suites, as well as Spa Diane Barrière.

 

For the Chief Executive Officer of the Barrière group, Dominique Desseigne, this latest renovation project is particularly symbolic,

L’Hermitage certainly has something very special about it. Legend has it that one look was all it took François André (who founded the Group) to open here in 1923. In July 1926, the hotel was established majestically on the seafront and remains one of our most beautiful jewels to this day. Ninety years later, we have decided to restore this landmark property in La Baule to its former glory and update it in the process.” 

 

Barrière has been managing a large-scale renovation programme since 2013, investing almost 210 million euros in the Group's hotels and casinos. One by one, the key establishments are being rejuvenated and revamped. Following on from Le Majestic and Le Gray d’Albion Cannes, Le Royal La Baule, L'Hôtel du Golf and Le Normandy Deauville, it's now the turn of L’Hermitage La Baule to be transformed. Its closure marks the culmination of work carried out in successive phases at the hotel since 2013, with the creation or renovation of 89 Rooms and 14 Suites, terraces with sea views, corridors, seminar rooms and the Eden Beach restaurant.

 

These latest renovations confirm the Resort Barrière La Baule’s excellent reputation, bringing all its expertise and business excellence to this legendary destination, where elegance and authenticity coexist in a warm and restful atmosphere. L’Hermitage is a destination passed on from one generation to the next, like a family secret. Covered in tarpaulins for 4 months, its guests will be entrusted to the nearby Le Royal, where they are sure to enjoy the French art of living so dear to Barrière.

 

 

About Barrière

 

Founded in 1912 by François André and subsequently developed by Lucien Barrière, Diane Barrière-Desseigne and Dominique Desseigne, the Barrière group has lived through history to become the leading French brand for casinos, a model for luxury hotels, and a global player in Leisure and Entertainment.

 

The Group has developed unparalleled offers in the world of high-end leisure, founded on a commitment to operational excellence, quality of service and the French art of living. Today, the Group includes: 33 Casinos Barrière (including 1 opening soon in Abidjan), 17 Hôtels Barrière (the majority of which are 5 star hotels), and over 120 restaurants and bars, including the famous Le Fouquet’s in Paris (also in Cannes, La Baule, Marrakech and Toulouse), putting on over 3,000 shows and events per year as well. Revenue for the year ended 31 October 2015 was 1.21 billion euros. The Group has almost 7,000 employees.

 

The Group also benefits from a strong reputation in the catering industry with almost 2 million meals served; in the leisure sector with its 13 spas (Cannes, Courchevel, Deauville, Dinard, Enghien-les-Bains, La Baule, Le Touquet, Lille, Marrakech, Paris and Ribeauvillé), 1 thalassotherapy centre in La Baule and 1 balneotherapy centre in Ribeauvillé, its 3 golf courses and 2 tennis clubs (over 32 clay courts); and is distinguished by its Resorts located in internationally-renowned tourist destinations.