On September the 16th, the Barrière group is launching its first white label gaming platform dedicated to sports betting.
Paris, September the 10 th 2020 – A leading player in the gaming and entertainment world, and market leader in French casinos with 28 establishments in France and a gaming club on the Champs Elysées, the Barrière group is readying itself to expand its gaming offer on September the 16 th with the launch of BarrièreBet, a platform initially dedicated to sports betting, which will eventually be expanded to include horse racing and poker bets.
An operator of land-based casinos in France and Switzerland, Barrière has enlisted BetConstruct to operate its BarrièreBet brand - the BetConstruct Group is a world leader in the online gaming sector, with an operating license issued by the ANJ (formerly ARJEL) in France. This partnership gives Barrière access to BetConstruct’s expertise and technology, which already has a good track record on both the French and international markets.
Available online, and soon via a mobile app (available on IoS and Android), BarrièreBet will gradually roll out its online gaming offer starting with sports betting, and then expanding into horse racing and online poker. From the launch on September the 16 th , registered BarrièreBet gamblers will be able to place bets on around forty sports, and enjoy a packed start to the season with the return of the football championships (Premier League and La Liga, Football Ligue 1 which will restart on the 20 th of September with matches between OM-Lille and Nice-PSG), Roland Garros, and many more. BarriereBet.fr features over 40 sports, more than 30,000 sporting events per year, and over 200 types of bet per event!
In addition to the range of bets available, BarrièreBet will reward the performances of those in the betting community and offer access to unique experiences in the Group’s many establishments. BarrièreBet will offer a wide range of entertainment for bettors and sports fans with thousands of free bonus bets, as well as content such as the “Spotlight on…” feature, which analyses team and player statistics in the run-up to a particular event, “The B Bet Trophy”, which shares a visual every Monday showing the best bet of the week, and “On That Day” which looks back at events or athletes that really left their mark on a sport’s history.
A launch that forms part of the Group’s Transformation Strategy
The launch of BarrièreBet signals the Group’s desire for transformation and diversification, and the acceleration of the digital strategy spearheaded by Alexandre Desseigne-Barrière, Director of Transformation. Conceived as a ‘phygital’ project aiming to offer a comprehensive gaming experience for both online and land-based gamblers, BarrièreBet will strengthen Barrière’s diversification strategy in the entertainment world. A market leader in casinos in France, Barrière also offers sports and entertainment experiences across its establishments, notably at its Sports Cafés, where sports fans or otherwise can come together to watch live broadcasts of the biggest sporting events, as well as via eSport events and competitions. Thus, Barrière naturally cements its position as a key player in the leisure sector.
For Dominique Desseigne, Barrière CEO, “The online gaming market is a new area of growth that will allow our Group to consolidate its position and promote its brands, but also develop our recognition among new gamers, and strengthen the loyalty of our existing clients who use our land-based casinos.”
About Barrière
The Barrière brand sells two separate groups of hotels, casinos and restaurants: Groupe Lucien Barrière (GLB) and Société Fermière du Casino Municipal de Cannes (SFCMC).
Founded in 1912 by François André and subsequently developed and managed by Lucien Barrière, Diane Barrière- Desseigne and Dominique Desseigne, the Barrière group has developed an unrivalled offering in the top of the range leisure market, founded with the view to providing operational excellence, a quality of service that is second to none and French art de vivre. Today it owns 33 Casinos, 1 Gaming Club, 18 Hotels (mainly 5 stars, as well as a 5 star luxury Palace in Courchevel) and more than 140 bars and restaurants, one of which is the renowned Fouquet’s in Paris (with subsidiaries in 9 other destinations) and organises around 3,500 shows and events every year. Its turnover was 1.24 billion euros at the end of its financial year on 31st October 2019, and the Group now comprises 7,000 staff members.
The Group is also well known in the food and beverage industry, serving some 2.5 million meals, in the leisure industry with 15 spas, 1 thalassotherapy centre in La Baule, 1 balneotherapy centre in Ribeauvillé, 3 golf courses and 2 tennis clubs, and is increasingly making a name for itself through its world renown Resorts located in many popular tourist destinations.
About BetConstruct
BetConstruct is a world-leading technology and services provider to professionals in the online gaming sector. Regularly recognised in industry awards, the group offers a wide range of products and services, available both online and in physical media, including: sports betting (such as game flow recognition and in-game information - statistics/video), casino games and live casinos, virtual reality, games of skill, non-banking card games, fantasy sports leagues, Esports and cybersports, social gaming platforms, all managed with SpringBME, a cutting-edge management tool equipped to run all retail channels, online, web, mobile and app, with the same user interface.
BetConstruct’s Spring platform boasts powerful back office tools and ready-to-use white label solutions.
BetConstruct offers its partners an unparalleled opportunity to succeed with tailor-made solutions.
