Partnership with Nola Roads

Groupe Lucien Barrière holds stakes in other companies whose work is complementary to its core business.

In September 2017, Groupe Lucien Barrière announced a majority acquisition of 60% in Nolaroads, an agency specialising in digital transformation and mobile apps. Together, they created “Barrière Pocket Casino”; Barrière’s first mobile gaming app. With this acquisition, the goal is for Barrière to create a new branch of activity to supplement its existing business: the production of free to play mobile games in France and around the world.