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Reforestation of Landes d’Armagnac

For eight years, employees at Hôtel Barrière Le Fouquet’s Paris have joined forces to help protect the Landes d’Armagnac region.

The "Fouquet’s Barrière" cuvée helps Landes d’Armagnac. For eight years, employees at Hôtel Barrière Le Fouquet’s Paris have joined forces to help protect the Landes d’Armagnac region.

 

3,700 new trees planted

 

The forests of the Landes d’Armagnac region were particularly affected by storm Klaus in 2009. On the initiative of Marie-Laure Lurton, wine-maker in the Haut Médoc region, employees from Le Fouquet’s Paris came together to contribute to this "collective grape harvest". The "Fouquet’s" Barrière cuvée, which was sold at auction, financed the planting of 3,700 trees.

 

From collective initiative to long-term project

 

As the employees wanted to play a part in a sustainable approach they decided to continue this work. Originally intended to finance the reforestation of this region, the funds raised are now being invested in the development of the area. Since then, a minibus intended for people with reduced mobility and two youth centres have been financed thanks to this initiative.

 

Forming ties with local stakeholders

 

Integration and involvement is something of a leitmotif for the Barrière group, which is committed to encouraging the various community stakeholders to take action. In addition to the €228,000 collected over seven editions, this operation has also given the Group the opportunity to bring together its employees, suppliers, and the members of the Landes d’Armagnac community. As Gérard Fabre, mayor of Arue, reminds us: "The reasons that lead us to continue are not financial, what matters is the ties that we have formed." This is a source of pride for the employees, who visit the projects financed every year. They can congratulate themselves on taking part in projects that considerably improve the area from an economical, environmental and social point of view.

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